About Us

Ignite Local Marketing Engine

Ignite's pedigree goes back several years to custom development projects for El Pollo Loco, Robek's, and Jack in the Box. These sophisticated foodservice operators were able to define their requirements and contribute their local marketing expertise. The results were well-received and the Jack in the Box project even won an industry award.

In early 2011 efforts were begun to rebuild the earlier concepts from the ground up, in a way that could add value to the local marketing efforts of food service operators of all sizes, and offer it in a way that saved the operators from large up-front efforts and costs. The effort was named Ignite LSM Engine and the focus was expanded to a holistic tool to help local managers realize value from their local marketing efforts. 

James Shannon, CEO & Product Development

James has been involved in a number of tech startups and consulting projects since the late 1990s. While at an enterprise-level e-commerce software company, he helped Fortune 500 companies implement their e-commerce storefronts and resulting business process updates. More recently, he worked in Switzerland on large projects that brought the entire airline industry together to change their processes from within. James earned a B.A. from University of California, Berkeley.

James helped to make the Robek's and Jack in the Box local restaurant marketing toolkits a reality. At Ignite, he's CEO and in charge of product development, and also responsible for day-to-day operations.

James can be reached at james@ignitelocalmarketing.com.

5 Mile Buzz, Local Store Marketing Experts

Ignite has partnered with 5 Mile Buzz, a firm that specializes in local marketing, to provide the LSM tutorials that are built into the toolkit.