Ignite Local Marketing Engine

The Ignite LSM Engine is an innovative toolkit built specifically to enhance the local store marketing efforts for quick service and fast casual restaurants. Through its focus on three pillars (LSM education, fulfillment of marketing elements, and collateral distribution), Ignite can help your entire system of QSRs or fast casual restaurants execute your LSM efforts more effectively and efficiently, supplementing the efforts of your regional marketing managers. It's a win-win for corporate -- by ensuring adherence to brand guidelines and easy distribution of marketing materials -- and local managers -- through anytime, anywhere access to marketing elements, materials, tutorials, and best practices.

Ignite achieves system-wide benefits by leveraging the strategy and direction of corporate headquarters. Do you manage an independent concept or one or more local stores? See how we can help you, too.

Key Benefits

  • Better (and more timely) brand management for you, your partners, and your agency
  • Supplements efforts by your regional marketing managers
  • Your local managers are more likely to execute their own corporate-approved and effective marketing campaigns because they're educated and empowered
  • Expensive monthly (or quarterly) LSM mailings are replaced by a few quick uploads
  • No development costs or requirements-gathering efforts; no extra hosting or implementation costs
  • Branded and customizable experience for your users -- we create a new instance and integrate your logo and colors
  • Less time training and supporting users -- Ignite is easy to use and requires very little training, and documentation is available
  • Get the knowledge, tools, and flexibility needed to create and suceed at a local level
  • Anytime, anywhere access to sales collateral templates, style guides, LSM tutorials, and other up-to-date marketing materials
  • Instant creation and ordering of marketing elements (and automatic placement of any coupons, messages, store addresses, expiration dates, or maps), including Advo, Valpak, and Pennysaver elements
  • No need to send request to fulfillment house -- Ignite sends completed marketing elements directly, and keeps you updated with status

 

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Features